Brand Aid
From the basics to the big time, expert advice on building brand awareness
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Sean Norris
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That X factor? Brand awareness.
How do you build it? Print+Promo asked a pair of experts—Janice Dru, board president for technology solutions provider Inkwhy Inc., Ewing, N.J. and marketing director for a college in New York City; and Ed Roach, branding consultant and owner of The Branding Experts, Leamington, Ontario, Canada—for advice. Read on for their answers.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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