Brand Aid
From the basics to the big time, expert advice on building brand awareness
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Sean Norris
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Print+Promo (P+P): Say I'm part of a business or organization looking to build brand awareness. Where should I start?
Janice Dru (JD): As a business or organization looking to build brand awareness, the first place you should start is with your customers and your employees. Your clients and staff will be your greatest advocates, and have the most awareness and intimate understanding of your brand. Also, if you haven't done brand research, it will help you to understand how people perceive your brand, what is being said about it, and where it's being mentioned.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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