From Rags to Riches

“Optimism is essential to achievement and it is also the foundation of courage and true progress.”

NICHOLAS M. BUTLER
AMERICAN PHILOSOPHER
(1862-1947)

Recent headlines have revolved heavily around the “official” stepping down of oft-controversial Cuban leader, Fidel Castro. During his near 50 years of rule, the impoverished people of the Caribbean nation have felt the strain of a closed economy. But, with just a couple of weeks under their belts, the new regime, led by Castro’s brother Raúl, has already signed into law two international human-rights treaties (both of which were long-opposed by the elder Castro).

Coincidentally, amidst this news, I traveled to Miami Beach—a place where Cuban culture has dovetailed seamlessly with American culture. While there is much ado regarding our current economic struggles, the wealth of our nation and the powerful reputation of the dollar—even in its weakest of moments—is undeniable.

So, while the current buzz about the economy is all “glass half empty,” from my perspective, I see the glass as being half full. The printed products industry continues to have steady pull. From table tent restaurant menus, promotional tags and labels, printed plastic card room keys and accompanying envelopes, to the smiling-and-branded-polo-wearing staff distributing these goodies, American business will continue to muscle through even the worst of times.

With only 90 miles separating Cuba from Miami, a third-world economy from a first-world one, and little opportunity from vast opportunity, it may be worthwhile to ponder just how lucky we are, regardless of whether the Dow is up or down.

Nichole Stella
Editorial Director
nstella@napco.com ednote