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1. Make sure all your other marketing materials point to it
This one should go without saying, but make sure every marketing touch you have with prospects and clients has a link to your website on it. Email signatures, business cards, invoices—every piece of your business that touches a customer should have your Web address on it. Why? Because your website is only valuable if people actually know about it. The more you tell people about it, the more they'll notice and remember it as a resource for interacting with your business.
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Michael Cornnell
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