Frontier Airlines Uses Jerome Group's DigeCard
Denver-based Frontier Airlines, in a continuing effort to enhance its award-winning EarlyReturns program, is working with Jerome Group, St. Louis, to create a new class of frequent flyer identification cards.
With the new technology, Frontier has significantly reduced turnaround time on fulfillment, and DigeCard eliminates pre-printed card stock and the related costs of card storage, waste and obsolescence. A programmable magnetic stripe will allow Frontier to introduce future services. In addition, DigeCards print-on-demand capability means that Frontier can quickly make changes to cards and the materials that accompany them. Frontier estimates that the card has earned it a savings of 20 percent from its previous card production system.
DigeCard also offers innovative packaging. The membership cards come integrated in a digital card carrier that also includes a luggage tag--something that Frontier previously produced separately and at an additional cost.
Jerome Group is a direct marketing firm and one of the top 20 digital printers in the United States. The company's full-service system consists of integrated strategic, production and analytical capabilities that include one-to-one marketing and CRM services, creative support services, variable digital print and laser imaging services, customer database analysis, design and management and high-volume direct mail. Jeromes proprietary digital imaging services--DocuCentrix, Brand on Demand and DigeCard--are Web-based, database-driven solutions that enable clients to produce personalized, measurable campaigns and programs on demand.