Frontier Airlines Uses Jerome Group's DigeCard

Denver-based Frontier Airlines, in a continuing effort to enhance its award-winning EarlyReturns program, is working with Jerome Group, St. Louis, to create a new class of frequent flyer identification cards.

With the new technology, Frontier has significantly reduced turnaround time on fulfillment, and DigeCard eliminates pre-printed card stock and the related costs of card storage, waste and obsolescence. A programmable magnetic stripe will allow Frontier to introduce future services. In addition, DigeCards print-on-demand capability means that Frontier can quickly make changes to cards and the materials that accompany them. Frontier estimates that the card has earned it a savings of 20 percent from its previous card production system.