future of labels and tags

By Elise Hacking Carr

Variable Data Labels

Headquartered in North Mankato, Minn., Label Works, A Navitor Company, is excited as we watch the label marketplace evolve. Two years ago, as the future of labels grew in demand for full-color printing, more customization and shorter run lengths, we responded to our customers’ needs.

Just as exciting is the increasing interest in variable label options. No longer is it just sufficient to offer variable barcodes and numbering. Customers are now interested in all the possibilities to leverage full customization. At Label Works we have had the opportunity to work with customers to develop programs for their clients that incorporate completely unique images that vary label to label. With our technology and digital platform, the benefit to our customers is that we provide variable options simply and affordably. A variable element or a composite can be added almost effortlessly.

For more information, call (800) 522-3558 or visit www.labelworks.com.

Following printed forms, labels and tags took second prize on Print Professional's top 100 manufacturers list as a top-earning product in 2009. Their sales figures have only climbed since the previous year's, from $567.6 million to $585.5 million, proving this is still a healthy market. Companies such as Tipp City, Ohio-based Repacorp and Omaha, Nebraska-based AmeriCAL are contributors to this gain.

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Companies:
AmeriCAL
Repacorp

Elise Hacking Carr Author's page Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.

Your Future Says ... Labels are here to stick around