Gannett Adds Creative Services to InnerWorkings' Marketing Execution Partnership
InnerWorkings Inc., Chicago, has expanded its marketing execution partnership with Gannett Co. Inc. Under the new multi-year agreement, InnerWorkings will exclusively manage Gannett's direct response team and will provide a comprehensive solution for marketing execution—from creative ideation and design through production.
Gannett expanded its relationship based on InnerWorkings' longstanding track record of improving direct response capabilities while managing Gannett's U.S. consumer marketing print operations. InnerWorkings' creative services team of 30 design professionals will sit onsite at Gannett and collaborate with InnerWorkings' current print management team to enhance accountability, shorten turnaround times and optimize marketing efforts.
InnerWorkings' creative services team will offer end-to-end creative execution, including graphic design, creative ideation, versioning, copywriting and pre-press support. Gannett will benefit from efficiencies in its marketing operations and InnerWorkings' proven expertise as a direct marketer.
"This step will strengthen our long-term partnership by giving Gannett the opportunity to benefit further from the flexibility of our growing creative services team," said Harris Atkins, senior vice president of business development, InnerWorkings. "Together, our creative execution, direct marketing and total production expertise provide Gannett with a one-stop partnership that brings new ideas, efficient operations and quality at every turn."
"InnerWorkings will ensure even stronger execution in support of our local market consumer sales requirements," said Andy Yost, chief marketing officer, Gannett. "With InnerWorkings' help, Gannett's local media properties will continue to be served in a timely, professional and cost-effective manner."
For more information, visit www.inwk.com.