Showstopper

Convincing people to visit your booth requires several efforts, including scheduling visits with prospects and advertising your event. The following preshow promotional activities can help your company generate more qualified booth traffic, ensuring you won’t be standing around:

• Send free exhibit passes to past inquirers and other prospect lists. Search your in-house database for people who have expressed interest in your products or services in the past. After you have a list in place, send the prospects free exhibit passes, which are often available at no charge from show management.