B2B Basics
Generate more qualified B2B sales leads with effective print advertising
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Don’t use image ads. Have you seen the ads showing butterflies and oil wells co-existing, illustrating the oil company’s concern for the environment? This kind of advertising may do a lot to improve the company’s image, but it isn’t designed to generate B2B sales leads.
Focus your advertising’s message on the benefits and applications of your products or services. Then, let the layout and design of your ads enhance your company’s image.
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