Get Accepted in the Education Market
New technology and words of wisdom produce high scores for distributors.
Just as the standards for gaining acceptance into many schools and universities are high for prospective students, so are those for print distributors. The reality is that most institutions of higher learning want to see proof of hard work, enthusiasm and creative thinking before opening their doors to the businesses they contract through. After all, they have reputations to maintain.
One company that is making sure those reputations remain intact is DSI. For the past year, the Duluth, Georgia-based distributor has been introducing and selling a one-to-one marketing product to universities, as well as private and public schools.
According to Bob Harth, vice president of sales, the software product is designed to help schools multiply the number of applicants, recruit high-caliber students and increase enrollment. "This presents a radical change in the way most colleges have responded to prospective students," said Harth. "Many universities, and even private schools, are jumping on the chance to utilize this solution."
The product features a detailed online Web form that inquiring students can complete. Within seconds those students receive a customized and personalized PDF mini-catalog that is 100 percent relevant to them. A hard copy of that catalog is typically sent to the student within 72 hours as a follow-up.
Harth noted that the advantage of offering such a progressive solution is that it becomes a great door-opener into a market that can be difficult to enter. This is because the product offers schools the opportunity to be more selective among a larger pool of applicants, in addition to allowing admissions counselors to log into the administration site and review responses, order print materials and measure the response rate of the school's various approaches to communicating with prospective students.
To promote this product, DSI is working closely with Fort Wayne, Indiana-based Scope1 Marketing Technologies, which is targeting colleges in the Southeast.