Get Accepted in the Education Market
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One company that is making sure those reputations remain intact is DSI. For the past year, the Duluth, Georgia-based distributor has been introducing and selling a one-to-one marketing product to universities, as well as private and public schools.
According to Bob Harth, vice president of sales, the software product is designed to help schools multiply the number of applicants, recruit high-caliber students and increase enrollment. "This presents a radical change in the way most colleges have responded to prospective students," said Harth. "Many universities, and even private schools, are jumping on the chance to utilize this solution."
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