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Today’s consumers are drowning in a sea of unrelated marketing campaigns, and corporate marketers are seeking new methods of communication that cut through the clutter to improve marketing ROI. The objective is to communicate with customers in a manner likely to carry some level of certainty that the message actually reaches the recipient. Unfortunately, many conventional methods of communication make it difficult to determine which messages are actually getting through. In addition, consumers are becoming much savvier about filtering out unwanted information.
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