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Sometimes, less is more—especially with regard to digital print. The ability to produce shorter runs (quantities below 5,000) is one factor helping to make digital the industry's significant bright spot. Think about it. The economy is still in a recovery phase and companies are now feeling the burn from mistakenly ordering too much last year. Lesson to be learned: if less is ordered, costs will be reduced or eliminated.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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