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"It might cost a bit more, but you don't have to make it, ship it into a warehouse, then have the money tied up, pay for storage and insurance, pay to repackage and redistribution and to reship it. Or for the obsolescence," he noted.
Edwards went on to say distributors that fail to embrace digital technology and combine it with their e-commerce technology might stand to lose their short-run business altogether. This is a big problem for small- and mid-sized distributors that sell a lot of short run.
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- Places:
- Fenton, Missouri
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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