Get Positive, Printers
A new print advocacy program, aptly named "Positively Print", and designed to promote the power of print in the media mix, has been announced by the Graphic Arts Show Company (GASC).
GASC produces the graphic communications industry's largest and most comprehensive tradeshows in the Americas, the annual GRAPH EXPO, and alternating every fourth-year global PRINT event.
The "Positively Print" program will recognize companies involved in the print production process that market, through their company-branded promotional activities, the value and effectiveness of printed products to corporate marketing executives, advertising agency personnel, print buyers, media specialists, buying influencers and the business public.
"Positively Print" submissions selected for recognition by a panel of industry experts will be announced on Oct. 2 at the annual EXECUTIVE OUTLOOK Conference, held the day before GRAPH EXPO opens, October 3 to 6 in Chicago's McCormick Place.
"Although sometimes overlooked in the flurry of e-marketing, print has always been-and continues to be-a vital component of today's integrated marketing campaigns," stated GASC President Ralph Nappi. "These 'best of the best' examples of print promotional campaigns recognized by the "Positively Print" program will feature the various types, unique attributes and effectiveness of this essential media.
The program is intended to encourage companies involved in print to devote part of their ongoing advertising and promotional campaigns to a generic advocacy of print as a communications medium. While the focus of program submissions must be on print-primarily directed at those who select media or create campaigns-eligible entries may be a part of corporate or product advertising produced in any media, preferably print, but may include TV commercials, web advertising and various other e-formats.
For information, visit www.positivelyprint.org.