Get Positive, Printers
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A new print advocacy program, aptly named "Positively Print", and designed to promote the power of print in the media mix, has been announced by the Graphic Arts Show Company (GASC).
GASC produces the graphic communications industry's largest and most comprehensive tradeshows in the Americas, the annual GRAPH EXPO, and alternating every fourth-year global PRINT event.
The "Positively Print" program will recognize companies involved in the print production process that market, through their company-branded promotional activities, the value and effectiveness of printed products to corporate marketing executives, advertising agency personnel, print buyers, media specialists, buying influencers and the business public.
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- Ralph Nappi
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