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The idea was hatched in a St. Louis airport restaurant when Mendelson discussed with Klafter a more effective way of reaching out to distributors and educating them about various product lines. Six months later, fliers were printed, mailings were sent to distributors and sixteen manufacturers were packing their trunks and preparing to hit the road.
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- Companies:
- American Loose Leaf
- TFP Data Systems
Maggie Dewitt
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