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Meet and Greet
“Back in those days, the only way a manufacturer could contact dealers was by personally calling on them. It was costly traveling around the country meeting with only a few distributors at a time. With the road shows, a manufacturer could see a lot of distributors in a city at once,” recalled Mendelson. “The National Business Forms Association (NBFA) did host an annual show during this time, but it was a mammoth thing. You couldn’t get much done since there were so many attendees. The road show was a different scenario.”
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- Companies:
- American Loose Leaf
- TFP Data Systems
Maggie Dewitt
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