Greenlight on Change
Getting a business to adopt greener practices requires commitment and planning
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Though it doesn’t take a stack of cash or an army of employees to begin brainstorming, it does take time and commitment. But, most importantly, the road to sustainability actually is paved with a CEO’s good intentions. Or, that’s what worked for Appleton.
The development of a sustainability plan, which Appleton recently completed, was initiated by its chief executive. Barker noted that support puts a company on the right track and then patience and planning help everything else fall into place. “It needs to be driven from the top [then] down,” Barker expressed. “First, it’s the time and effort and then the money comes later. But you have to get your ideas together before you can begin implementing anything.”
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Melissa Busch
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