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Sean Norris
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Not sure where to start selling business gifts? Try your regular clients. You might have customers who have been buying from you for years, but don't realize you can help them with gifts or incentive programs. "Many times these opportunities are missed because the end-client is not aware that the distributor has these capabilities," explained Ken Tymula, national sales manager for Sterling Cut Glass, Erlanger, Ky.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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