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PP: What is your greatest business accomplishment and disappointment?
DP: The greatest accomplishment for our company was in 2004 when we introduced a complete direct mail program for our clients. It covered multiple business segments, but over 50 percent of the revenue came from the real estate market. We implemented creative design, printing and targeted mailing into a direct mail program, which resulted in monthly repeat business and helped us to continue to grow our company. The greatest disappointment I have seen came in 2008 [when] many companies started cutting back on printing due to the recession and several of our clients closed their doors.
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Melissa Busch
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