Goodwin Grooves On the Job
Jazz CD was just the opening act for winning holiday gift idea
By Erik Cagle
Brian Goodwin is a big fan of convenience and multiple features. His brother gave him a Swiss Army Knife--make that a Swiss Army Card (twice as thick as a credit card with toothpick, tweezers, nail file and more).
Given the chance, the vice president of E.U.F., Azusa, Calif., would probably take apart a remote control to figure out ways to add features.
Due to his willingness to tinker and build upon existing products, Goodwin cannot be accused of selling his clients short when it comes to designing. Business Forms, Labels & Systems' 1998 Designer of the Year believes quantity is almost as important as quality.
"I like it to be that way, because my clients really feel like they're getting more bang for their buck," Goodwin said. "It's great to have one really clever thing--that's the philosophy I have. Is there one more type of functionality that I can add that makes it more usable by the client?"
That's not surprising to hear from a designer who once combined 24 forms into one to earn BFL&S' Best of Show in 1996. It's one of 16 awards he's received from the magazine in his 10 years at the former Exec-U-Forms.
It's also not shocking to know that the Platinum award he won last year was for a product that featured its share of functions--a Rolodex card, business card, company advertisement, mailer and Christmas card. Not to mention the compact disc of holiday songs, along with a storable CD jacket.
Best of Both Worlds
The compact disc was a successful merger of the two worlds in which Goodwin has been able to showcase his talents--forms design and music. Working as a musician (he plays five instruments and has written approximately 50 songs) before joining E.U.F., Goodwin learned that making it in music involved a lot of politics--something that didn't always reflect a musician's talents.