GPA’s Starlight Photo Lustre Paper Drives Profitable Applications
According to a 2013 Direct Marketing Association (DMA) study, 79 percent of consumers react to direct mail immediately, and 56 percent of those polled think printed marketing is the most trustworthy of all communication channels. With these powerful statistics in mind, GPA has revealed its latest promotion: an automotive direct mail application that demonstrates how easy it is for car manufacturers and dealerships to differentiate themselves in a competitive economy.
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