Green Printing

• Green certification gained popularity. Organizations such as the FSC and the SGP didn’t appear overnight, but it’s only within the last year that they’ve really become known outside of the printing industry as the standards to look for when choosing a green printer.

• “Greenwashing” became the word of the year. Recognition and certification organizations have become central to the issue of green printing because the last year saw such a growing cynicism in consumers toward industries claiming ecological stewardship. Many companies were accused of making green claims as a marketing tool. As a result, printers, designers and advertisers have all had to tighten up their practices and philosophies in order to adhere to an increasingly rigorous green standard.