Dressed for Success
Fun fact: letter carriers and truckers will drive 4.1 million miles to deliver 584 million pieces of mail to more than 150 million residences, businesses and P.O. boxes, according to the United States Postal Service (USPS).
The numbers speak volumes. With printed mail still very much alive, it becomes even more important to make sure your piece stands out—whether it's a billing statement, marketing message or invitation. What better place to start than with the envelope? After all, the first impression is what ultimately influences your prospect to open the mailer, add it to the already outstanding pile of mail or simply toss it in the trash.
The possibilities are endless. To help you get started, here is a sampling of ideas from various industry suppliers.
Colortree Marketing Resources —TRANSFORMAILER
• A colorful fully personalized envelope and letter all-in-one
• Easy to buy
• Quick to mail
• No Mailshop required
• Perfect for cross media marketing campaigns featuring pURLS and QR codes
For more information, visit www.colortreemarketingresources.com.
Western States Envelope & Label—Tear-ific(TM)
• Features a unique opening device—a reinforced strip on the inside of the envelope with a perforated tab on the outside top left of the envelope
• Eliminates the need for any type of letter opener—as the interactive tab is pulled down, it follows along the embedded reinforced strip
• Available in three new stock products, including: #10 (41⁄8x91⁄2") - 24 lb. Side Seam regular, a #10 (41⁄8x91⁄2") - 24 lb. Side Seam Window, and a 6x9" two Side Seams under Booklet. Ready for your imprint.
For more information, visit http://tinyurl.com/tearific.
Thanks A Dozen/Brandelope —Brandelope(TM)
• Delivers your customers' messages in style
• Entire envelope imprint area
• Made in the USA
• Overal size: 121⁄2x10"
• Free custom spec samples are available
For more information, visit www.brandelope.com.
Envelopes.com—Mini Card & Envelope Printing
• Popular uses: table cards, tip envelopes, florist supplies, hotel key and gift card holders and more
• 1-2 color printing and rush delivery are available
• Has 100 count minimums
For more information, visit www.envelopes.com.
Navitor —Full Color Stationery Envelopes
• Printed in your choice of full color flat or raised ink
• Overall size: #10 (41⁄8x91⁄2")
• Choose from five unique stocks including cotton bond, linen and smooth finishes
• Order online (www.navitor.com) through Print It or Create It
For more information, visit www.navitor.com.
Calibrated, a Div. of Ennis —Integrated Envelope
• Removable/repositionable integrated label/envelope combination from the Enfusion® product line
• Pitney Bowes & USPS-approved
• Patent pending
• Available in most sizes with or without window
• Great for increasing response in direct mail campaigns
For more information, visit www.calibratedforms.com.
Northeastern Envelope Company —#9 Tinted Double Window
• Thousands of double windows in stock and ready to ship
• Compatible with most financial and accounting software
• Available in quantities of 500 to 5 million
• 26 jets under one roof
For more information, visit www.northeasternenvelope.com.
Pelican Paper Products —Pelican 100% PCW Envelopes
• New #10 bright white envelopes (Item #CA623BW) made from 100 percent post consumer waste (PCW)
• Envelopes are FSC certified, Green Seal and 100 percent recycled with a 94 Brightness
• Matching letterhead and 100# cover stock are available
For more information, visit www.pelicanpaper.com.
- Companies:
- Ennis
- Northeastern Envelope
- Pitney Bowes
- People:
- Elise Hacking Carr