When it’s got to be Good
Multifaceted commercial print projects offer opportunities to shine
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“We are doing a lot of origami with paperboard,” he joked. “We have a packaging engineer who can figure out how to produce a project from the structural side, working with our machine operators to design around automation, before any thought is given to placing graphics.”
Obviously, the company’s distributor customers now encompass a broader-based group of sales professionals, including packaging brokers. “Even traditional forms guys are picking up on it and seeing the value [of what this can mean for them and their customers]. There is a learning curve, but once they get it and understand, it is very powerful,” observed Dohm.
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Maggie Dewitt
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