When it’s got to be Good
Multifaceted commercial print projects offer opportunities to shine
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He went on to say that handling structural design issues for packaging enables distributors to get involved early in a project—before control-loving graphic designers do—which can be most advantageous. “It parallels what used to happen back in the day with business forms,” continued Dohm. “Distributors would design [effective] forms, and not only was it a very rewarding experience for them, but customers would think they were the greatest and providing a terrific value-added service. Subsequently, they got the orders and future reprints. This is the same kind of thing.”
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Maggie Dewitt
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