Lessons from the Top
High-ranking suppliers share their formula for success
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Another priority for the new year revolves around Ennis’ apparel division. “For our apparel division, our top priority is to move past the historically high cotton costs of the last year or so and return to a historically manageable raw material marketplace,” Walters commented.
Despite his company’s success, Walters acknowledges the problems currently plaguing the industry. “The technology evolutions in our industry and the effect on traditional printing are well-documented, but I don’t think anyone expected to see such meager GDP growth coming out of the recession,” he remarked. “The lack of job formation coupled with the huge debt issues are very troubling for the print industry and, more importantly, our entire economy.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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