Hirsch Gift Announces Rebranding, Changes Name to Hirsch

Hirsch Gift, Houston, has completed an extensive rebranding effort to reflect both the growth of the organization and a renewal of its corporate vision. At the heart of this rebranding is the change of the company name to Hirsch and an update of the corporate logo.

“It’s a major milestone for the company, as we have accelerated our evolution to be the leading supplier of retail brands in the promotional products industry,” said Peter Hirsch, owner and president of Hirsch. "This rebrand is not only a testament to our continuing commitment to bringing cutting-edge retail brands into the world of promotional products, but to our truly amazing team who has built Hirsch into the company it is today — and will be for years to come!”

In conjunction with the rebrand, the company has launched an updated website at hirschpromo.com. The site includes an integrated chat function to make it easier than ever for promotional products distributors to collaborate with Hirsch.

"Our distributor partners have referred to us as simply ‘Hirsch’ for years, so this felt like a natural progression for our brand to drop the ‘gift,' which no longer fully encompasses our capabilities,” said Brittany Frase, director of sales and marketing at Hirsch. "We have the same commitment to quality, service, responsiveness and philanthropy we’ve always had. In essence, we are the same, new Hirsch.”

Source: Hirsch

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