Holograms Provide High-Tech Appeal
These eye-catching products can add value to your sales portfolio
By Eric Fiedler
Holographic labels are like fine chinaboth are used primarily for special occasions. While such a product may not do much to boost sales volume, it is still a good item to have in your repertoire.
"Once in a while we'll get a customer who wants to run a special promotion without much emphasis on cost," said Michael O'Hare, president of Northeast Quality Products, Newburyport, Mass. He has seen some interest in the product from manufacturers of food, health and beauty and other consumer products.