Upper Management
How advances in data collection and management are reshaping targeted marketing
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Sean Norris
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Okay, maybe the future is a bit less nefarious than he predicted, but Orwell was right in his prognostication that technology would be used to monitor our habits and tendencies.
Technology has indeed driven data collection and demographic analysis to staggering levels of sophistication. For marketers, especially those dealing in cross-media or direct marketing campaigns, that can be a boon—but only if they are able to process and manage that information.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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