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2. Don't talk too fast. This is especially important if you're leaving a telephone number. Speak slowly, but with authority. Leave your telephone number twice; once at the beginning of the message and once at the end.
3. Don't be self-serving. Here's the cold, hard truth: the prospect you're trying to contact doesn't care about you or your company, but they do care about the results your company can get for them. Instead of saying: "I'm calling to introduce myself and my company," say: "I'm calling because I help companies like yours decrease lost-time accidents, increase trade show traffic, build brand awareness quickly and I've got some great ideas I'd like to share with you."
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