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Sean Norris
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There are lots of reasons you should be selling into the education market—more than 100,000, actually. That's the total number of schools in the U.S., according to the U.S. Department of Education's 2013 report, each with promotional needs ranging from branded stationery to pep rally giveaways.
The sales opportunities are tremendous, but there's one caveat: not all schools are created equal. What works for High Point University may not work for University Point High, and vice versa. You'll need a different approach depending on where you're selling—but if you're looking for a place to start, Steve Woodburn, MAS, relationship manager, strategic accounts for Pinnacle Promotions, Norcross, Ga., has you covered.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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