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Sean Norris
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Here, Woodburn shares how he tapped into college kids' love of all things smartphone to deliver an A+ promotion.
Print+Promo (P+P): Describe a promotion of yours that you consider one of Pinnacle Promotions' best.
Steve Woodburn (SW): I worked with the University of Georgia recently on a project for their business school and student orientation. This wasn't a huge promotion, but it was important for the product to be something the students would want and continue to use. It's always a high-profile event, so various ideas were offered that could resonate with the students and get them excited about the event and the school.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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