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Sean Norris
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P+P: What items were featured in this promotion, and why were they chosen?
SW: The client chose to use the silicone iWallet, and planned on handing these out to students when they arrived for orientation, along with other material. This product is great for students as they can attach it to the back of their smartphones and carry their license, credit card and room key, and not have to worry about toting a wallet or purse. The school liked it because it was inexpensive but practical, and would be seen on the back of students' smartphones and be a conversation starter.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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