Crossing Over
How to boost your business with combined print and promotional product sales
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Sean Norris
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Getting Started
If you’re a print distributor with little promotional products experience, or vice versa, the biggest challenge in making a combo sale will likely be a lack of familiarity with cross-industry products. “My experience has been with working with distributors, both print and promotional, that there is a learning curve to ‘the other side.’ (Print selling promotional or promotional selling print.) There is an intimidation factor there for your first time,” said Bob Schwei, director, print and packaging for Wayland, Massachusetts-based iPROMOTEu.
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- Companies:
- iPROMOTEu
- Stouse LLC
- People:
- Bob Schwei
- Jennifer Hoyt
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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