Pleading the Fourth
5. Give Samples, Often
Don't wait for clients to ask for samples—be proactive. At worst, you'll build goodwill with prospective buyers; at best, you could introduce them to a particular product they may not have otherwise considered for their own promotional needs. "Another idea is to model for your clients what you would like them to do," Marcus advised. "Send them Halloween treats or Thanksgiving and holiday gifts. Send them tasting samples. Many suppliers offer this. Samples promote sales."