Another option utilizes a two-part, carbon-interleaved unit set format. Part one of the unit set is label material, and each line for patient information is actually a removable die-cut strip that can be put on the patient’s chart. The liner on the back of the label material, as well as the carbon, keep confidential information out of sight.
Some changes, such as the introduction of pressure-seal technology, have resulted in a healthy boost in business forms profitability. Deanna Day, marketing manager for Montrose, Alabama-based PrintXcel, noted that the first patent for a cohesive used with pressure-seal products was issued in 1988, and ultimately had a dramatic impact on the popular multi-ply mailers also referred to as snap-packs.
“The self-contained, multi-ply collated sets were printed on impact printers, and held various inserts, such as a bill/remittance and return envelope, and were glued on all four sides. The traditional multi-ply mailer market was about $400 million back in the late ’80s, with approximately 90 billion pieces moving through the mail stream annually,” Day explained. “Then, impact printers went by the wayside as people switched to laser printers, which couldn’t print multi-ply forms.”
In 1996, PrintXcel introduced a package including the equipment and supplies that enabled smaller users to transition into pressure-seal products for a modest investment, opening up the market to a larger variety of businesses.
“It is a profitable sale, and then the consumables keep it going for distributors,” said Day. “Education is a good example—once [pressure seal is] installed for one application, [end-users in the education market] tend to use it for everything else, including late notices, grade reports, transcripts and paychecks. Check processing is usually the first application people think of for pressure seal, but the education market actually started with transcripts and grade reports and went from there.”
Related story: State of the Industry 2007