Hazelwood, Missouri-based Bernadette Business Forms has been printing business forms for more than 40 years, and while the construction of the products may have changed, the company observed the need for paper forms is still high, particularly among direct mailers and service bureaus. Popular business forms products the company produces are frequently marketing-oriented rather than operational, including documents with integrated cards and labels, direct mail pieces and specialty form/envelope combinations.
Even continuous forms are managing to hold their own due to a variety of stock choices and value-added features for enhanced functionality. The company still receives a fair amount of orders for continuous forms used for invoicing, shipping and receiving, statements, importing/exporting and packing slips, in single-part, multi-part, carbonless or carbon-interleaved configurations.
The decline of business forms is not as dramatic as generally believed. Traditional products may not be recognized due to the sleek, new looks they sport today as a result of advances in manufacturing and finishing techniques. For example, Bernadette Business Forms uses special punching; perforations; regular, jumbo and modulus numbers; laser- compatible UV coating; pockets; and bar coding for efficient, multi-taking forms
The fact remains that forms products are still making the business world go round. Even electronic form technology is not eliminating forms usage, but putting the power in the hands of end-users to print their own forms. Whether through a redesign combining multiple documents into one or value-added features, the old classics continue to get the job done. It just requires a little more digging and creativity in providing today’s business form solutions.