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Royal%20Wedding<%2Fa>.%20According%20to%20Nielsen%20Media%20Research<%2Fa>,%20the%20nuptials%20of%20Prince%20William%20and%20Kate%20Middleton%20was%20carried%20live%20on%2011%20networks%20and%20drew%2022.8%20million%20viewers%20and%2018.6%20million%20households.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fhow-can-digital-printing-benefit-your-company-417638%2F" target="_blank" class="email" data-post-id="7356" type="icon_link">
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Fitzpatrick has been surprised by some of the businesses incorporating digital printing in their marketing messages. For example, she knows of an auto dealership in South Carolina using digital printing to send personalized messages on the outside of the envelope being sent to its customers and prospects. The mail pieces inform recipients of service department special offers and/or unique offers for customers whose leases are expiring soon.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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