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The idea that 2015 is "The Year of Mobile" is starting to get real. (Cue the sound of marketers' frustrated groans.) After years of being oversold on the next big thing (with underwhelming results), why should anyone continue to buy into hyped-up declarations? The answer can be found in the latest figures.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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