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The popularity of digital devices has changed the culture of communication—and it's on marketers to keep up. Long gone are the simple days of overcoming spam filters. Brands are now expected to deliver a seamless, high-value experience across varying screen sizes.
Whether you're still on the fence about mobile or ready to get involved, these five tips will help you create an effective campaign.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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