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1. Plan It Out
Customers expect brands to anticipate their needs. When mapping out your business plan, think about what motivates your clients. "What do they need from you most on mobile devices?" asked John Foley Jr., president and CEO of interlinkONE, Wilmington, Mass. "Is it coupons? SMS/text message alerts? Directions? Click to call? Whatever it is, that's your starting point.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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