Selling Big with Technology
"The most important trait to look for from an e-commerce platform is how flexible it is for your needs without too much complexity," he explained. "The more flexible a system is, the more complex it likely is. In the promotional products industry, the features are pretty much set in stone so you can't do much beyond the basic feature set. That is a good thing, and makes evaluating the options much clearer than having to evaluate a platform that requires choices and development," he said. "For the average distributor, the primary decision needs to be how easy the site is to navigate for their client base. If using your site is hard, your clients will easily go elsewhere. The back-end features of changing the options doesn't amount to much for the typical promotional products distributor."