Finding a Niche
How continous and multipart forms are surviving and thriving in the Internet era
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Some may say that continuous and multipart forms have been hit by the Internet a little harder than other print sectors, but the market is still there, to be sure. Savvy printers, such as Calibrated (an Ennis company), Columbus, Kan., have found ways to succeed with this product, largely by focusing on niche markets, differentiating their product and cultivating a culture of customer service and technical skill.
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Michael Cornnell
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