How COVID-19 is Affecting 3 Key Vertical Markets, and What Distributors Should Know
Successful distributors aren’t measured by a single technology or product, but rather the customer experience they provide. In other words, are they a one-stop shop for help, creativity and resourcefulness, or just another option? Those who position themselves as experts become specialists in their chosen vertical—and as we’ve seen in the medical community, specialists earn more for their time compared to family practitioners.
While we can’t tell you whether to target one, three or five verticals, we can assure you that those who venture into new markets unprepared risk not only their reputation, but, by extension, the reputations of those who know the niche(s). So, start by asking yourself a few questions:
- Which vertical aligns with my business philosophy?
- Which vertical interests me?
- Which vertical has lasting power?
That last one weighs heavily on the minds of many print and promotional product professionals as they, along with their end-user clients, deal with the consequences of COVID-19. This month, Print+Promo delved into three key verticals, health care, manufacturing and financial, to see how customer needs are evolving, what the respective sales cycles look like and how distributors can avoid making common mistakes. There is a lot of information to digest, but it’s worth taking a look, because initiating the conversation has never been more important than now.
Download the FREE report here, where you’ll learn from various experts in these respective verticals.
Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.