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Just in time for Father's Day, Unilever's Dove brand launched "First Fatherhood Moments," a multichannel campaign celebrating that life-changing moment when a man first learns he's going to be a dad. The campaign featured a video montage of real dads finding out that they are going to become fathers; a press release with an interactive call-to-action; an educational, user-generated forum for first-time fathers; a mobile app and more. The video alone, which is available on YouTube, gained more than a million views during its first day.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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