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Unilever isn't the first company to adopt a multichannel strategy, and it certainly won't be the last. As digital technology continues to evolve—and attention spans dwindle—it's no longer enough to pick one channel and hope it sticks. When marketing to a hyper-connected society, it is important to create as many touch points as possible to get your message seen and remembered.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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