How to Deliver Direct Mail Results
Suppliers offer product suggestions and production advice for better returns on direct mail investments.
Except for commercial printing, direct mail probably takes more of distributors' time and energy than any other type of sell. Linc Spaulding, president of Sheppard Envelope, Auburn, Mass., and Mike Weinzierl, president of Sewickley, Pennsylvania-based Professional Graphic Communications, shared tips to help make it all worthwhile for everyone along the value chain.
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