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WHAT TO LOOK FOR
Experience
Industry experience is a must for Activate! A salesperson with pre-existing client relationships also is required. "Because what we don't have is an incubator, so what I can't do is take newbies and bring them in and train them," Booe said. "We're looking for people who have already spent five, six, seven, eight, 10 years in the business. They've established a book of business, a vast amount of relationships."
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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