Upgrade Your Strategy
How to get results with mobile marketing
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Instead, she suggested that marketers focus on creating "excellent basics." Not sure what that means or where to start? Read on for tips on how to create a solid mobile marketing strategy.
Getting Started
Effective mobile marketing begins with your website. Is it easy to use? Better yet, is it responsive? "Responsive Web design is when your site automatically adapts to the size of the screen, eliminating the need for a dedicated mobile site, or the dreaded 'pinch and zoom,'" explained John Foley, Jr., president and CEO of Grow Socially, and parent company interlinkONE, Wilmington, Mass.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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